eMoov removes claim after latest complaint to ASA

first_imgHome » News » eMoov removes claim after latest complaint to ASA previous nextProducts & ServiceseMoov removes claim after latest complaint to ASACompany takes action after being contacted by watchdog.Nigel Lewis25th January 20170820 Views Online agent eMoov has altered an information panel on its website that claimed vendors were 34% more likely to sell with the company than traditional agents, and that it was the “leading digital estate agent”.This follows a complaint from a member of the public to the Advertising Standards Authority (ASA) last week.The complainant believed the claims made on eMoov’s site could not be substantiated and asked the Advertising Standards Authority to investigate.The ASA contacted eMoov, which agreed to remove the first claim and amend the second to read that it was ‘the best rated estate agent’ (although it now says ‘favourite’, see below) after eMoov provided evidence to the ASA that it had received an award to that effect from allAgents.co.uk. The case was then closed by the ASA without further action.The information on eMoov’s website as it appeared last month.How the same information on the eMoov website appears now Claims made on eMoov’s are becoming familiar fare for the adjudicators at the ASA. In September last year someone complained about the accuracy of its fee comparison tool, while during June it was asked to take down an advert that claimed the company ‘sold in 98%’ of UK postcodes’, while in June 2015 a similar complaint pointed out a claim that it “achieves 99% of the asking price”.Online portals in general are regularly featured within ASA rulings and informally-resolved cases including, most recently, Purplebricks, YOPA, eMoov, EweMove and HouseSimple.online agents Emoov Emoov asa complaint emoov complaint January 25, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img read more