A Brief History Of LSD Ahead Of The 75th-Anniversary Bicycle Day Tour

first_imgThis year, Bicycle Day will be celebrating its 75th anniversary, and the folks at Euphonic Conceptions and Legion of Bloom Music have something really special cooked up to mark the landmark year. In years past, the two promoters have brought their psychedelic celebration to San Francisco, California, for one of the largest Bicycle Day parties in the world. However, this year, Euphonic Conception and Legion of Bloom Music’s, in honor of the standout anniversary, will take their event—featuring musicians Shpongle (Simon Posford live) and CharlestheFirst and legendary visual artists Alex and Allyson Grey—on the road.For those unfamiliar, Bicycle Day is an annual celebration of Swiss scientist Albert Hoffman’s first intentional ingestion of the chemical compound LSD-25 on April 19th, 1943, following his discovery of the compound’s mind-altering properties three days earlier. Bicycle Day takes its name from Hoffman’s trippy bike ride home, a fateful trip (in both senses of the word) whose impact still permeates both mainstream and counterculture today.After Hoffman’s discovery, psychologists clinically researched the drug throughout the 40s, 50s, and 60s, with the Swiss company Sandoz Pharmaceuticals distributing free samples of the chemical for research purposes. Alfred Hubbard read a report discussing the hallucinogenic effects of the then-obscure drug and tried it in 1951. He became known as the first true proponent for LSD outside of the research world after realizing that it could be used to explore the depths of the human psyche. He began researching and distributing the compound, eventually swapping his LSD for psilocybin, the psychoactive chemical in certain mushrooms, being studied by a Harvard psychologist, Dr. Timothy Leary.Leary went on to become the most high-profile researcher and proponent of the drug, eventually losing his position at Harvard for the controversial nature of his advocacy. He published The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead with Richard Alpert in 1964, a work that compared the nature of tripping to the spiritual experience of birth and rebirth detailed in the Tibetan tome. He advocated for students to “Turn on, tune in, and drop out,” a message that was picked up by the counterculture and perpetuated with the rising prevalence of acid parties.Ken Kesey served as a medical guinea pig testing LSD and other psychoactive drugs in the 1950’s (at the time, the CIA was also testing LSD as a weapon as part of its MKUltra program, thinking that it could be used as “truth sermon” or to incapacitate enemy forces). After publishing One Flew Over The Cuckoo’s Nest in 1962, a book detailing his experiences during the research project, the financial success of the book allowed him to move to California, where he began hosting a series of “Acid Tests” in San Francisco along with his gang of Merry Pranksters. Enter the Grateful Dead, then known as The Warlocks, who served as the house band for these tests, during which attendees dropped acid and explored LSD’s mind-altering effects. After LSD was made illegal in 1968, there were few chemists who could successfully create the illegal compound. Owsley Stanley was one such chemist who nailed down how to synthesize the drug, serving as the supplier for Kesey’s acid tests as well as the sound technician for the Grateful Dead. With the Grateful Dead—declassified government documents reveal that the FBI cited the archetypal jam band as the country’s introduction to LSD—and other psychedelic rock juggernauts like Jimi Hendrix, Pink Floyd, The Beatles, and Jefferson Airplane at the helm of the counterculture revolution of the 60s and beyond, increasingly, the government became worried about the use of the drug, associating it with the anti-war sentiment and viewing it as a threat to American middle class, traditional values. After Dr. Sidney Cohen, a doctor who tested the psychoanalytical capabilities of the compound, testified before Congress in 1966 and declared that the drug was dangerous in the wrong hands, LSD was made illegal in 1967.While the counterculture raged on, with time the popularity of LSD subsided in the 80s, as other drugs became en vogue. However, as the turn of the new millennium approached, so did the youth’s interest in the psychedelic compound, with the drug reemerging in popularity in the 90’s and into the 2000’s through to now. Considering LSD’s rich 75-year history, its no wonder that some of the most exciting artists in modern psychedelia are gearing up for a celebration. On Bicycle Day proper, April 19th, the event will return to its home at The Midway in San Francisco, the larger venue that the event moved to last year. The following day, on April 20th—which has become a holiday for users of a different (sometimes) illegal substance—the party will move south and take over The Mayan in Los Angeles. Rounding out the weekend, the Bicycle Day tour will hit New Orleans for a performance at the Joy Theater on April 21st. Tickets for the various stops on the Bicycle Day 75th Anniversary tour are currently on sale. For the 4/19 San Francisco show, head here. For the 4/20 Los Angeles show, click here. For the 4/21 New Orleans show, head here.,For those unfamiliar, Bicycle Day is an annual celebration of Swiss scientist Albert Hoffman’s first intentional ingestion of the chemical compound LSD-25 on April 19th, 1943, following his discovery of the compound’s mind-altering properties three days earlier. Bicycle Day takes its name from Hoffman’s trippy bike ride home, a fateful trip (in both senses of the word) whose impact still permeates both mainstream and counterculture today.,Considering LSD’s rich 75-year history, its no wonder that some of the most exciting artists in modern psychedelia are gearing up for a celebration. On Bicycle Day proper, April 19th, the event will return to its home at The Midway in San Francisco, the larger venue that the event moved to last year. The following day, on April 20th—which has become a holiday for users of a different (sometimes) illegal substance—the party will move south and take over The Mayan in Los Angeles. Rounding out the weekend, the Bicycle Day tour will hit New Orleans for a performance at the Joy Theater on April 21st. Tickets for the various stops on the Bicycle Day 75th Anniversary tour are currently on sale. For the 4/19 San Francisco show, head here. For the 4/20 Los Angeles show, click here. For the 4/21 New Orleans show, head here.last_img read more

32Red -Director of Brand & Acquisition Gerry Murray – Maximising the reach of brand ambassadors

first_img Submit Wayne Rooney speaks from experience to support 32Red’s ‘Know Your Limits’ campaign April 8, 2020 StumbleUpon Related Articles Rooney links with 32Red for ‘Stay In Control’ series January 2, 2020 32Red brands reports of educational data breach as “untrue and unfounded” January 20, 2020 Share Share Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve.With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with one of the sport’s most decorated promoters, Frank Warren.  As a brand ambassador for 32Red, the featherweight fighter joins elite company alongside renowned jockeys Jamie Spencer, Paddy Brennan and Bryan Cooper, as well as his domestic boxing rival Josh Warrington.  Director of Brand & Acquisition at 32Red Gerry Murray underlined that in Frampton and Warrington 32Red have been “fortunate enough to align the brand with two successful boxers who have the unique ability to generate a loyal and passionate following, as well as having right mix of genuine talent which means they’ll be competing in meaningful fights and therefore give the brand the exposure that those events bring about.”The partnership between Warrington and 32Red is a natural one given that Warrington is very closely linked to the Leeds United fan-base, who are also partners with 32Red, added to that  both boxers are promoted by Frank Warren, whose events on BT Sport are sponsored by the online operator. Detailing further why both Frampton and Warrington  fit well with 32Red’s wider sponsorship portfolio and strategy, Murray credited both sportsmen with possessing “engaging personalities” which he stated reflects the brand in a “positive way.”Murray also described how 32Red ensures that its portfolio of sponsorship deals are utilised to the full potential, lauding athletes from boxing and racing in the process: “Currently, the two areas where we have individual endorsement deals are racing and boxing and fortunately these are two sports where those involved are happy to work with sponsors collaboratively. “That’s certainly the case with the jockeys and boxers we work with. As long as we’re sensitive to the fact that their ‘day job’ takes precedence, then we rarely struggle to get access for the production of content or sponsored events.“We also make a conscious decision to plan on securing deals in sports we believe provide the right audience and platform for us and then we stick with these. We’ve done that over a number of years with racing sponsorships, our football club sponsorships have been multi-season agreements and more recently we’ve replicated that with boxing. By agreeing longer term partnerships we can dedicate budget and resource to these partnerships and try and build a consistent association with the property over time. We’ve generally found that this approach is far more effective than one off, ad hoc event deals.”32Red’s sponsorship deals also extend into the sport of football, as prime sponsors of Rangers FC, Leeds United FC and Swansea City FC. Murray explained why 32Red specifically chose these clubs to associate with: “There’s a number of reasons these club sponsorships work well for us. First and foremost, 32Red is primarily a casino focused brand and football offers the highest volume opportunity to reach an audience who over-index for the likelihood to play casino games.“Secondly, all the teams we’ve worked with have a significant fanbase which clearly gives us a great platform to build on. This naturally means regular televised games, high matchday attendances and a large and active social following. All ticks when we’re looking at partnerships in football or any sport.“We’ve then tried to be focused on securing deals with teams who have the ability to dominate their local and regional sports media – this means that we’ll naturally pick up a significant amount of branding across TV, Print and digital all year round. 32Red rarely go a day without appearing on the back page of the Scottish papers or The Yorkshire Evening Post as a result of the Leeds and Rangers deals and that wasn’t a fluke.“Effective measurement of sponsorships is always a discussion point, but by getting those elements right, we’ve seen growth in the regional areas around our sponsorships outstrip UK growth overall, so we’re confident in the impact this is having on the business.”Murray then went onto emphasise how 32Red maximises the benefits of being a prime sponsor for football clubs with such ardent supporters: “It’s got to be about trying to strike the right balance between delivering your commercial objectives and appreciating the emotional link the fans have with the club you’re sponsoring. “We obviously want Leeds fans to open an account with 32Red, but rather than just bombard their database with standard offers, we try and tailor those to ensure they’re relevant to the fanbase and also rotate them with less overtly ‘direct response’ content. When we do run a promotion to their fans, we want them to be open to hearing what we have to say, as opposed to sick of the sight of the same old  ‘sign-up now’ message.“I think Leeds is a good example of how we’ve made that work. You may have noticed the 32Red logo isn’t in red on the Leeds shirts due to their rivalry with Man United. That wasn’t a lightly taken decision, but it got us off on the right foot. Supporting Josh Warrington, who has a huge following from Leeds fans was also important. While it worked strategically for us, it also showed we were looking to develop a proper relationship with sports fans in Leeds and opened up a lot of content opportunities – particularly with the potential of a Word Title fight at Elland Road for Josh in 2018.”As prime partner of Rangers, 32Red also takes great pride in sponsoring ‘The Big Sleep Out’ an initiative that Rangers Charity Foundation and the fans all show tremendous support for, Murray expressed that: “We receive a positive benefit on the business from an association with the club and therefore it’s only appropriate that when we’re asked to help support an initiative for a great cause, that we step up and do our bit where we can. I wouldn’t however see this as ‘part of our sponsorship’, this is just a natural consequence of having a positive relationship with Rangers and their fans.”last_img read more

NBA wrap: Rajon Rondo’s buzzer beater lifts Lakers to road win over Celtics

first_imgA former Celtic gave the Lakers a reason to celebrate in TD Garden on Thursday.Los Angeles guard Rajon Rondo made a 20-foot buzzer beater to lift the Lakers over the Celtics, 129-128. Rondo, who began his career in Boston, finished with 17 points, shooting 7 of 11 from the field and 3 of 4 from 3-point range. He also chipped in 10 assists.  #LeBronJames saves it. #LeBronJames drills it.WATCH on @NBAonTNT pic.twitter.com/6Grzc3lKhB— NBA (@NBA) February 8, 2019Los Angeles set a franchise record by knocking down 22 3-pointers in the win.🚨 Record Alert 🚨 pic.twitter.com/dIMt3IZkOO— Sporting News (@sportingnews) February 8, 2019Kyrie Irving had a team-high 24 points for Boston in the losing effort. Jayson Tatum pitched in 22 points and Daniel Theis had 20 points off the bench.The loss snapped the Celtics’ five-game winning streak.Studs of the NightBojan Bogdanovic helped the Pacers to their fourth straight win. He scored a game-high 29 points in a 116-92 victory over the Clippers.Terrence Ross had another high-scoring game off the bench for the Magic. The sixth-year guard finished with a season-high 32 points in a 122-112 win over the Timberwolves.Russell Westbrook notched his eighth consecutive triple-double for the Thunder. Oklahoma City beat Memphis at home, 117-95, behind Westbrook’s 15 points, 13 rebounds and 15 assists.Pascal Siakam again improved on a career best this season. He had 33 points in the Raptors’ 119-101 win over the Hawks. Dud of the NightPatrick Beverley was minus-23 in the Clippers’ fourth loss in six games. He finished with nine points, five rebounds and three assists.HighlightsVince Carter’s still got it.  NBA trade deadline: Magic believe ‘sky’s the limit’ for newly acquired Markelle Fultz Anthony Davis to return to Pelicans’ lineup, will play out rest of seasoncenter_img VINCE spinning and slamming! 👀😮 #TrueToAtlanta💻📱: https://t.co/Bq24jKOTFm pic.twitter.com/fq5xd5XCvF— NBA (@NBA) February 8, 2019You don’t want to be in Karl-Anthony Towns’ way.KAT with authority for the @Timberwolves ! 💥💻📱: https://t.co/Bq24jKOTFm pic.twitter.com/qUCC9j218R— NBA (@NBA) February 8, 2019What’s Next?Nuggets (37-17) at 76ers (34-20), 7 p.m. ET — The Nuggets will travel to Philadelphia hoping to snap a two-game losing streak and inch closer to the top spot in the Western Conference. Denver trails the Warriors by 1 1/2 games while the 76ers are also on a two-game losing skid. Rajon Rondo buries the #TissotBuzzerBeater to win it for the @Lakers in Boston! #ThisIsYourTime #LakeShow pic.twitter.com/SuGZSzrZGE— NBA (@NBA) February 8, 2019The Lakers were trailing by as many as 18 in the first half, but they rallied with 42 third-quarter points. The Celtics came back in the fourth quarter to go toe-to-toe with Los Angeles. LeBron James helped the Lakers catch up to the Celtics in the final minute with an impressive save and ensuing 3-pointer that tied the score at 124. He finished with a game-high 28 points. James also notched his fourth triple-double of the season, adding 12 rebounds and 12 assists. Related Newslast_img read more